Growth Marketing Director

Vision

Our vision is to change how we work together using generative AI.

Information overload is hurting people’s efficiency and well-being. We are constantly bombarded with an immense amount of data, coming from multiple sources, in an unfiltered or prioritized way.

 

theGist is using generative-AI tech to increase workplace productivity by simplifying information creation and consumption with a contextual assistant.

Our first tool, theGist for Slack, filters out noise and provides personalized summaries of Slack discussions.
 

About us

We're a group of experienced and passionate founders, driven by the goal of making a product to solve our own pains.

Our founding team includes executives from Wix, Blizzard, OpenWeb, and Lightricks and we’re backed by the top VCs in Israel.

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theGist of the role is

We are seeking a highly motivated and experienced Growth Marketing leader to join our team. In this role, you will be responsible for developing and executing end-to-end growth marketing plan to drive customer acquisition and revenue growth for our B2C products and PLG strategy.

You will have a wide range of responsibilities within marketing and growth, including driving organic growth, SEO and marketing hacks, as well as optimizing through A/B testing and other optimization techniques. Building an end-to-end funnel for different personas, managing paid campaigns and affiliates, and discovering new channels for growth.

To be successful in this role, you should have a proven track record of driving organic growth, marketing campaigns and a strong analytical background. You should also have excellent communication and collaboration skills.
 

The opportunity

Join our growing team as a leader in growth marketing! In this role, you will have the opportunity to use your creativity and strategic thinking to drive all growth efforts for the company. You will have the chance to work on a wide range of marketing techniques and be responsible for planning and executing campaigns from start to finish. This is a unique opportunity to make a significant impact and shape the direction of the company as we continue to grow. Don't miss out on this exciting chance to get your hands dirty and bring your ideas to life!

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Key Responsibilities

• Develop an organic growth marketing plan to drive customer acquisition, usage, and revenue growth (B2C)

• Manage paid campaigns and affiliates

• Discover and explore new channels for classic PLG products

• Drive SEO and marketing hacks

• Perform A/B testing and other optimization techniques

• Utilize data and analytics to inform marketing decisions and optimize campaigns

Requirements

• Proven track record of experience as a Product Growth Manager

• Strong analytical skills and experience with data-driven marketing

• Technical abilities

• Excellent communication and collaboration skills

• Fluency in English

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